Custom VS Modular Booth

All exhibitors in any sector are acquainted with trade show booths and their importance. It is a crucial component of your marketing strategy, and a substantial portion of the budget is spent on booth designs. When it comes to choosing the best one, most businesses usually go with either a custom or modular trade show booth. However, an experienced trade show booth display company in Las Vegas or any corner of the world will always suggest you go with custom displays. If you are planning to attend a trade show in Las Vegas and are still confused about which trade show booth design in Las Vegas would work for you, then this thorough comparison guide is all you need. In this guide, we will compare both booth types and tell you why every trade show booth display company in Las Vegas or beyond recommends a custom trade show display over a modular one.

Here are the Top 5 reasons why a custom trade show booth is better than a modular display

Reason 1: Flexibility

Modular trade show booths are pre-fabricated structures consisting of various attachable and datable components. While this may appear to be the most practical choice, it severely restricts the flexibility of your booth design. Custom trade show displays, on the other hand, are created specifically for you. Because you have overall control over the design and arrangement, you can create a kiosk that truly reflects your business.

You can add distinctive elements that make your booth stick out with customization. For instance, you can include engaging components such as touchscreens to engage visitors. You can also ask your custom trade show booth design company in Las Vegas to play around with various materials and lighting to create a unique atmosphere.

Reason 2: Branding

A compelling trade show booth design in Las Vegas or in any city helps to raise your brand’s recognition and is the best way to boost your sales. With a custom display, you have complete control over the branding elements, from the color palette to the graphics. Custom booths always have the upper hand in branding over a modular trade show booth in Las Vegas. You can, for example, integrate your brand into the framework of the booth, like a backdrop or as a 3D element. Modular booths do not allow for this degree of branding personalization.

Reason 3: Cost-effectiveness

It is a fact that custom trade show booth design in Las Vegas tends to be more expensive than modular displays. However, this does not mean they aren’t cost-effective in the long run. When you opt for a custom booth, you invest in a high-quality, long-lasting structure that can be used for multiple shows. It means you will not have to replace your booth every year.

Custom-built displays are also more adaptable and versatile than modular trade show booth design in Las Vegas. You are limited to pre-fabricated elements with a modular booth, so you will have to buy additional components to alter the booth design. But with a custom booth, you have full authority over the design, allowing you to make adjustments as required without purchasing new components.

Reason 4: Personalization

The most significant benefit of a bespoke trade show exhibit is the degree of personalization it provides. Ask your partner trade show booth display company in Las Vegas to build a custom booth that reflects your business and its values. For example, if your business is concerned with sustainability, you can integrate eco-friendly materials into your trade show booth design in Las Vegas. Alternatively, if your business is focused on innovation, you can include cutting-edge technology to showcase your offerings.

Reason 5: Professionalism

A custom display shows the level of your professionalism. A well-designed, high-quality booth conveys the message that your business takes its products and services seriously. It demonstrates that you are ready to invest in your company and respect your customers’ experiences.

To Sum Up

Finally, considering all the aspects of the custom and modular trade show booths, it is clear that the custom trade show booth got the upper hand in terms of personalization, professionalism, and flexibility. However, modular booths also have their own benefits as they are an economical alternative. But it is wise to invest in a custom booth if you aren’t bound by budget issues, as it is clear that bespoke displays are the best option in the long run. We hope this guide from a trade show booth display company in Las Vegas will help you make an informed choice.