The global impact of the Trade show and the benefits of exhibiting

trade show

Is it worth visiting the trade show? The truth, loud and clear, is YES, you should. The trade show is where companies, professionals and industry experts meet. Trade shows can bring many benefits to your business; missing them can also mean missing out on great growth opportunities. Exhibitors, experts and industry professionals share their thoughts to improve their business, Exchange information about their activities and build lasting business relationships.

Why exhibit at the trade show?

The trade show plays a crucial role in business development in this modern era. It is also a very important part of various companies’ product marketing, as well as the product’s sale, promotion and drop shipping on the Internet. Being present at the trade show gives your company visibility and credibility. The trade show booth is very useful for marketing and promoting the purpose of the product. The trade show offers many opportunities that are not available with other marketing materials. It also allows you to attract new leads and customers and ultimately build a more established and well-known brand.

All the research we did at the trade show industry showed that meeting customers face to face to sell a product impresses them immensely. However, since you need to train your team, make your trade show booth design attractive, and put on an entertaining show to attract people, the cost can be an issue. Trade shows can be an extremely rewarding form of marketing when done right.

So what exactly are the benefits of attending a trade show?

The trade show is a way to reach many customers at once

Many visitors make the trade show one of the most effective means of communication. With so many existing and potential customers concentrated in one place, exhibitors benefit in several ways:

  • Provides an opportunity to build relationships with existing customers and increase customer loyalty.
  • Customer requests often emerge in dialogue with customers. These comments are extremely helpful in improving our products and services.
  • A large number of potential customers make Trade one of the most effective ways to promote a company and attract new customers.

Competition:

Not exhibiting at a trade show is dangerous, especially when it attracts many customers. Other exhibitors in your industry have probably occupied the trade show booth. Not exposing yourself can create an opportunity where your customers will be exposed to competition, and your business will not be able to highlight the benefits of your business to your existing customer base or potential new customers. Some retailers send salespeople to trade shows as visitors but not as exhibitors.

Strengthen your relationship with your existing customers

As trade shows give you better exposure to potential customers, you can exhibit at trade shows to meet your existing customers face-to-face. While most business today is done through the inbox or the phone, in-person meetings are undoubtedly a fantastic way to do business.

Have you ever seen a client double their monthly email spend? While it’s rare for clients to close big deals via email or phone, clients often come to you at trade shows with long-term plans and big orders – jobs that can be hugely profitable for you as an exhibitor. Face-to-face meetings are a thing of the past with technology, but the data doesn’t lie: Face-to-face meetings at trade shows are ideal for your company’s relationship with your customers.

Trade show visitors are in a good mood

Unlike cold calls, trade show visitors are always in a good mood when they come to the trade show. Therefore, marketers emphasize the importance of trade shows. In most cases, you must spend more time boarding and qualifying during the sales cycle. However, these steps are shorter at trade shows because visitors are already interested in the contact phase and come to your trade show booth. With this, you will attract the audience’s attention with your trade show booth design. The target audience will be attentive enough to like the trade show booth design and understand your brand message effectively.

Give your brand the edge it needs to attract valuable leads.

Take this opportunity to differentiate yourself in your industry and introduce yourself to customers. Use our trade show calendar to find the perfect show for you, then contact the experts at Expo Stand Services to plan, design and execute your award-winning show.

Why choose trade show booth rentals in Las Vegas for your next exhibit?

trade show booth rentals in Las Vegas

Trade shows can be a great way to attract new customers, make new contacts, and launch new products. Exhibiting at trade shows means you must exhibit to attract attention and present your company and products. As each show comes and goes, the timeline of the show changes, and the cycle of life begin anew. A little dramatic? Surely! The benefits of trade show booth rentals in Las Vegas rather than buying one can be multiple for small businesses or start-ups attending their first trade show and for larger companies looking to generate interest at their next trade show. Below are a few reasons why opt for a rental booth from a top trade show booth rentals in Las Vegas:

Flexibility when renting a booth

When a company has its booth, there is not much flexibility. They must be the same size, branding, and design elements for each show. After a while, companies are forced to decide which shows they could lose as more booth space could be too costly. They may also worry that their brand image will look tired and outdated. On the other hand, trade show booth rentals in Las Vegas allow for great flexibility. Businesses can scale up or down depending on the program and its value. New configurations, signage, and custom elements can be added to give each show a different look. Experimental elements can be built into one competition show and removed from another.

Unique display design

When you hire your booth from a good trade show booth rentals in Las Vegas, you get a consistent, unobtrusive stand with your embossed branding. It is, therefore, very difficult to stand out from the competition at the trade show. The booth is designed with your branding and marketing goals in mind. Additionally, the trade show booth rentals in Las Vegas can be changed for each show you attend, giving you total flexibility depending on booth size, audience, and marketing goals.

A word on quality and care

When you rent a trade show booth, you can be sure it offers durable and aesthetically pleasing structures. And, of course, they are responsible for the care and maintenance of the exhibits.

Since maintenance is “in-house,” using high-quality components and superstructures from the outset makes sense. They’ll last longer and require fewer ongoing repairs, so you’ll have a higher-quality display piece in your hands for as long as needed!

Save time

One of the main advantages of trade show booth rentals in Las Vegas is the time saved. Before the show, much time is wasted on planning and strategy. Without renting a booth, you may need to plan and build your booth.

It is how you make optimal use of the time you have spent designing and constructing the trade show booth, planning and preparing for the exhibit, and the necessary marketing campaigns. If you rent a booth, everything is preconfigured and ready to use.

A quick and easy process

The rental booths are partially constructed from prefabricated elements that simplify the booth’s construction and allow for a faster production rate than a booth built from scratch. This expedited process can make you an attraction or trade show visitor just around the corner.

It easily fits your budget.

Renting a booth can be very profitable. Because you don’t have to worry about maintenance costs, you save a lot in the long run. You can completely avoid any unexpected costs. Maintenance, storage, and other expenses can hurt your bottom line when you own a booth.

However, this problem almost disappears if you decide to rent. Trade show booth rentals in Las Vegas are the best way to save money, as they will help you achieve measurable results for your business at a fraction of the cost of ownership. Keep looking until you find an Trade show booth rentals in Las Vegas with an extensive catalog to rent. It gives you access to the best features and extras without exceeding the amount allotted for that purchase.

When organizing a trade show at your booth, your main focus should be staying within your budget. And if you rent, you can easily achieve this.

Other advantages of renting a trade show booth

In addition to the trade show quality, having trade show booth rentals in Las Vegas naturally has many other advantages over buying it…

  • No fee for rented but not owned exhibition space
  • Possibility of renting several exhibitions for the duration of overlapping events
  • No investment in renting a booth
  • Flexibility to change exposure and space from show to show
  • No costs for maintaining and updating the trade show booth
  • And you can afford to rent far more exhibits than you can buy

To Sum Up:

Trade shows are an important part of any company’s marketing strategy; as such, it is important to get the most out of your investment. It is where trade show booth rentals in Las Vegas come in – they can help you get the most out of your exhibit space and offer additional services like printing and banner production.

When you choose a rental display company in Las Vegas that offer a creative booth designs, you can rest assured that your images, content and design quality.

Modern Technologies for Your Trade Show Booth

Trade Show Booth

Technology offers exhibitors new and more attractive ways to present themselves at the show. There are many ways to be successful at a trade show and, more importantly, different standards of what constitutes ‘success’. But having a great trade show booth will always be one of the best ways! New technological advances continue to transform how companies market themselves and engage potential customers at upcoming trade shows.

These are the top goals for today’s exhibitors. At Expo Stand Services, we follow technology trends closely and always look for great new ideas for trade show booth design.

But with all the new technologies available, professionals in the industry need to be on the cutting edge when it comes to creating a spectacular trade show booth that delivers results. These are just some of the technologies we, as a trade show booth builder already working on or will be working on shortly.

Trendy technologies for trade show booth

Undoubtedly, many companies have set up a seating area in their trade show booth equipped with various technologies. So what’s hot in trade show booth tech this year? Here we have mentioned some of the most promising trends to consider if you want to stand out and be noticed.

Popular things to stand out the most at a display ground

Creative Lighting

Excellent lighting is one of our secret weapons. It can create dramatic effects, highlight the best products or guide visitors around the stand. We are particularly excited to be working with 3D projection mapping technology. With a little help from your computer, you can use well-hidden spotlights to completely change the look of your setup or the entire trade show booth!

Photo booths

Interesting, right? People LOVE photo booths! So make sure you have a unique background, and personalize the photo strips with your company logo and funny accessories. It offers unprecedented appeal, and attendees will be lining up to visit your booth. Also, if we’ve learned anything in the business, people love a photo booth, and no one will throw their photo away. Your logo will always remind them of you.

Video wall

Video walls have become a major attraction lately. The large, high-resolution images are eye-catching. Use it appropriately by sharing great stories about your brand, products, and services. Interactive trade show booths, in the form of touch screens, can be a creative way to engage with audiences and receive feedback. You can let them slide or answer yes or no questions. Digital experience is the key to success today because people want the same thing. You can be more creative and go live with social media platforms while engaging with your customers.

Gamification

Gamification is using game elements to increase participant engagement and participation. It’s a popular trade show booth design as games can be a valuable tool to attract visitors to your booth, collect their contact information, and encourage participation. It provides an easy way to market your business to an audience outside the show venue.

Beacon technique

Another interactive technology that is becoming more common is Beacon technology. With this technology, you can follow the path of your visitors in the hall. This data allows for a better understanding of pedestrian traffic and peak times and shows the habits of the participants.

Technical stop

The trade show can bring even the toughest to their knees. Attendees try to enjoy every minute and spend hours standing to make the most of their visit. The result: a tired, sore, hungry, and thirsty crowd. It allows exhibitors to make technology their heroes and provide a much-needed rest area to charge their devices. It’s another way to be a great guest and be rewarded with a new business opportunity.

You can set up a digital resting place with comfortable chairs or sofas, coffee tables, gazebos with integrated USB ports, power outlets, and Apple and Android connections. Other services you can offer visitors to your booth include snacks and beverages, a concierge call for post-show activities, and interactive touch screens that allow visitors to learn more about your brand.

Face recognition

Facial recognition can be tricky as it raises privacy concerns, but non-intrusive ways exist to use it in the trade show booth. It’s a great way to sign up attendees, measure their experience, and track attendee participation.

Touch screens

Its 2021, so you might think your touch screens no longer evoke emotions. But they’re still as irresistible as they were when they first came out. You don’t have to invest in an expensive touchscreen setup or buy multiple iPads for the trade show booth design. You can rent a touch screen. Pick up an extravagant little trade show booth for your next exhibit, and the clock faces will light up with excitement.

Touch screen rental companies can even create custom software. You can use the touch screen for a game that informs people about your products, services, and more.

 Charging station

Creating a good spot or charging station can be a smart way to engage people at your trade show booth. Convenient location and rich content can help increase brand awareness. Again, this can be a great way to promote your brand, as you can showcase your logo and easily grab attention.

View your app or website with a huge smartphone

Giant smartphones are perfect for app demos, custom video content, recording, or sharing your website with users at scale. Markets are busy places – people will likely avoid staring at a screen. However, creating an interactive experience increases people’s curiosity and draws them to your trade show booth. Once you’ve created the perfect content, maximize your success by presenting it appealingly. These smartphones come in two different sizes and have a desktop version.

Interactive Flooring

You can make your trade show booth design the most participatory element of your booth. You can change floors when a visitor centers by installing cube-shaped LED lights with proximity sensors that detect movement. Impress your trade show booth visitors with the intelligent positioning of the responsive LED floor.

Here are some of the latest cutting-edge technologies that can be used to make trade show booths more attractive. You can always contact leading trade show booth builders and designers to find the best and new tools to improve them. We are one such trade show booth builder that has been helping national and international clients to impress at exhibits for many years.

Benefits of using Virtual Reality in Your Trade Show Booth while exhibiting your Brand

trade show

Over the past few decades, we’ve seen technology transform every industry. Trade shows are a great opportunity to promote your company and its products, but you should do everything possible to maximize this opportunity. Innovations change the way we see the world and aim to make our lives better and easier. You compete with other companies for attention, so finding ways to stand out and attract visitors to your trade show booth is important.

Prominent ways to attract people to your trade show booth

Virtual Reality (VR) and Augmented Reality (AR) can use technology to offer the user a unique experience.

Augmented Reality is a technology fit for trade show purposes, and partnering with the creator of augmented Reality can help you acquire leads in ways that traditional trade show materials cannot.

Virtual Reality does this by completely changing your situation and creating a new environment, while Augmented Reality takes your current environment and adds an extra layer of interaction in your trade show booth.

Major benefits of having an attractive virtual booth for exhibiting your Brand

By transferring your traditional trade show booth to virtual booth, you can make the most of the exhibit space you have at the trade show and make an impression that will truly be unforgettable for attendees. This technology, which has made a name for itself in the gambling industry, is also used by companies in their marketing efforts. Instead of grabbing a brochure or listening to sales pitches, give visitors an engaging and memorable experience with your Brand. If you’re wondering how to make a big impact at your next trade show, consider using virtual booth in your marketing efforts.

Here are the benefits of the virtual booth at a trade show:

Demonstrate your product or service: Sometimes, it can be difficult to demonstrate it at a trade show due to various external factors. VR/AR technology lets participants virtually see and even interact with the used product.

Create a unique trade show booth design and experience with Virtual Reality

 Virtual Reality is increasingly used by businesses to make their customers feel like they are buying an experience, not just a product. Also, by using virtual booth in your exhibit room, you can be sure to capture your audience’s attention.

That’s because people are always looking for something interactive, and don’t force them to watch someone talk about the great benefits of the products.

Impress with AR Printables

Everyone hands out traditional printed materials such as brochures and business cards when you go to the show. Thanks to AR capabilities, the content is more dynamic and interactive and can contain more information than would appear on a physical page. You can get people looking at your brochure with a smartphone app that adds several different features to the layout. Flat images can turn into 3D models containing text that appears to answer questions or convey key messages. You can even use animations that bring printed scenes to life. Also, you can add icons that can direct the user to different websites or social media pages.

Increase attendee engagement

By developing thoughtful content in your trade show booth, such as explaining your company’s story through a game or an interactive sales presentation that meets the unique needs of your potential customers, your message will resonate better with your ideal audience. Simply creating content is not enough: it must match the wants and needs of the target audience to make a significant impact.

Dynamic content

Running a virtual booth at a trade show has a major advantage over promotional videos and presentations. The promotional video is always the same three-minute infographic showing the same stats. And while it may be interesting the first time, no user watches the same video twice.

It ensures that no one is looking at the same visitor experience, keeping your content fresh and interesting.

Reduction in testing costs

Do you have an idea for a new product but need to test it before launching it? Why not use the VR experience to simultaneously attract visitors and test a new product in a VR application?

With virtual trade show booth, visitors can try out your product idea virtually. You can then see their reaction and ask for feedback. It speeds up the development process and provides valuable feedback directly from your prospects- those whose opinion matters most.

Personalized Experiences

The personalization aspect of the virtual booth experience is one of the main benefits that brands can derive from it. This technology allows show attendees to personalize a brand experience that is unique to them.

Use VR and AR wisely

 The use of virtual reality largely depends on the type of product or service you want to sell. If it is a product that will be sold, it is a good idea to use virtual booth to educate the public about its different features and functions. You can also use augmented Reality by creating an add-on to their current environment that informs them about the product.

However, if the product is relatively simple and does not have a long list of features and attributes that need to be explained, VIRTUAL BOOTH technology can provide background information about the product. By witnessing and experiencing this process, users will have a unique experience related to this product, which can greatly affect the sale of the product.

Get more sales 

The virtual booth experience will draw attention to the show. It will draw more people to your trade show booth, and when you’re there, engage them in a way that differentiates your Brand from other event offerings. Plus, it gets people talking and sparks interest in what your business does.

You’ll get more leads and more sales by attracting more people to your trade show booth and giving them a virtual booth experience. With an experience that gets people talking and proves it to the people who know you, you can fascinate your Brand and its products. This increased interest makes VR a technology that can give your business a competitive edge at trade shows and contribute directly to your bottom line.

The Out Stroke:

Trade show exhibitors are nothing new when it comes to marketing live events. Running a virtual booth experience at your next trade show ensures everything runs smoothly and helps you qualify your leads.

Upcoming Trade Shows in Las Vegas

Trade Show in Las Vegas

Trade shows are among the most important ways to showcase products and brands worldwide. Companies can enrich their network by presenting themselves at the Las Vegas trade show. It is an opportunity to meet your target audience and network with other exhibitors and buyers. You can choose any trade show from your field or industry in Las Vegas to present your ideas, products or services. You can choose some Las Vegas trade show to attend based on your target audience to improve your business. Many major cities worldwide host trade shows each year, and Las Vegas is one of them. As the most popular trade show location in the US. Las Vegas is a city famous for parties. So if you are planning to attend the Las Vegas trade show.

Here is a list of the best trade shows in Las Vegas you must attend in 2023 

National Business Aviation Association (NBAA)

APRIL 15-19, 2023 | LAS VEGAS CONVENTION CENTER, LAS VEGAS, NV

Have you booked your space in Las Vegas trade show for the upcoming NBAA-BACE? The show, known as the most important conference in the aviation industry, enjoys great popularity. Take the opportunity to become a member to learn about the latest technological developments in the aviation industry and see aircraft, aero-planes and turboprops on display.

Cosmoprof North America

JULY 11 – 13, 2023 at LAS VEGAS CONVENTION CENTER (LVCC), LAS VEGAS

Cosmoprof North America, the leading B2B beauty trade show in Ls Vegas, America, has announced new dates for the 2023 edition. It is known for its dynamic growth and unique programs; the show allows the entire beauty industry to build new relationships and strengthen collaboration. Cosmoprof North America 2023, dedicated to all sectors of the cosmetics industry, will take place in parallel with Cosmoprof North America and will present a unique trade show program with numerous activities and sideshows. CPNA is the first springboard for new beauty brands, introducing breakthrough technologies, product innovations, and new manufacturing, packaging and distribution channels. 

Solar Power International

SEPTEMBER 11-14, 2023 at The Venetian Convention and Expo Center Las Vegas, NV

Solar Shows provide networking opportunities with industry experts and influential decision-makers. Here hundreds of companies present their services in the field of renewable energy. Manufacturers present their products and the latest innovations and market trends. Among them are companies dealing with technologies for generating electricity and heat from renewable sources and with solar technologies and heat pumps. At such solar trade show in Las Vegas, everyone makes new connections by updating and expanding personal relationships with their customers and partners. Exhibitors take this opportunity to meet many international and regional buyers empowered to do real business. It is a show that connects solution providers with those looking for them.

Global Gaming Expo 

OCTOBER 9-12, 2023 at THE VENETIAN EXPO, LAS VEGAS

Global Gaming Expo is at the forefront of uniting the global gaming community. It is an international trade show In Las Vegas  where you can meet people, see products and get ideas for developing innovations and learn more about the future of gaming. Global Gaming Expo G2E is a key show for the entertainment industry. It is a place where people can get along and network, explore and present new solutions, build a brand image and connect with decision-makers of large organizations.

Whether personal or digital engagement, G2E offers industry leaders a productive, educational, and rewarding way to stay connected year-round. It will be a show for game developers with over 300 exhibitors.G2E exhibitors are manufacturers, suppliers and service companies from various areas of this industry. The Global Gaming Expo will bring together thousands of attendees from over 105 countries. In addition, there will be many educational activities. Various kinds of innovations and technologies make G2E 2023 a unique trade show in Las Vegas.

Money20/20 

OCTOBER 22 – 25, 2023 at LAS VEGAS

On the Convergence of Mobile, Retail, Marketing, Data and Technology Money20/20 is the world’s largest trade show in Las Vegas supporting payments and financial services innovations for connected commerce. It is the largest annual trade show and attracts over 11,000 visitors worldwide. Money20/20 Las Vegas is important to achieve the goal of revolutionizing the way people and businesses handle, spend and borrow money, with more than 10,000 participants from more than 3,000 companies and 75 countries focusing on payments and financial services with innovations that combine commerce at the intersection of technology, marketing, retail and mobile.

Money20/20 attracts an outstanding list of solid fintech figures. In addition, 46% of trade show visitors are decision-makers and budget managers who can fundamentally change your company. Money 20/20 promises to be the premier show for the payments, fintech and financial services industry.

You can participate in any of them per your desired goals. Las Vegas trade shows are stimulating and challenging because everyone works together on their own goals that revolve around a similar goal.

The trade show in Las Vegas is where you can present your products and services on an international platform in front of your target audience.

To Conclude:

Each Las Vegas trade show includes guidelines that brands must follow. With the help of a trade show booth builder, you can design an individual and unique trade show appearance. Consistent with the investments required in attending and exhibiting at trade shows, companies want to increase their return on investment through lead generation. It can be discouraging for anyone. ESS is one of the leading trade show booth designers and manufacturers, providing services in Las Vegas for years. We provide turnkey services in the area of ​​booth construction.

8 Advantages of portable trade show booths

Advantages of portable trade show booths

Trade shows are part of many companies and industries. Your business’ ROI at trade shows depends on your ability to drive traffic to your booth. Whether big, small, or niche trade shows, it is a great way to promote your products and services to your target audience and to meet and share knowledge with your competitors. One of the best ways to grab the attention of trade show attendees is to invest in a colorful pop-up or hop-up portable trade show booth for your space.

Some of the major benefits of having a portable trade show booth

A trade show is a place to showcase the company’s latest work, improvements, and general advances. In addition to being portable and easy to set up, a portable trade show booth is easy to maintain and versatile. The services offered to exceed all expectations, but mobility does not mean that you have to compromise on quality. Below are the benefits of using portable trade show booths at trade shows.

Reusable

The screens are very flexible and even interchangeable. When it’s time to add new graphics to your booth due to outdated marketing materials or seasonal promotions, call ESS. We are a portable trade show booth company handling all your graphic needs. A new design we print in-house can be instantly applied to the same frame with no extra steps; it’s that simple!

You look impressive

Affordability doesn’t mean portable trade show booth displays have to compromise on quality. Make a lasting impression on your customers with portable displays. They are visually appealing, and many have great graphic backgrounds.

Their portability makes them easy to transport

One of the main benefits of portable trade show booths is that they can be folded into a compact, lightweight package and easily handled by one person. Budget-conscious companies can save costs by transporting their materials to the exhibition. With shipping and transportation costs accounting for almost 10% of the average trade show budget, the ability to eliminate shipping and storage costs is significant. Here are some specific benefits of the portable trade show booth:

  • Many pop-up and hop-up displays are compact enough to be carried on an airplane.
  • Fits easily in most cars and trucks for easy transportation to local markets.
  • Pop-up and hop-up screens can be shipped using UPS, Fed Ex, or other shippers.

They are reasonable 

Portable trade show booth displays are cheaper than custom exhibits. It proves that they are indeed profitable.

Save time

The time savings are realized practically within the first minute of purchasing a portable trade show booth. Because it’s a turnkey solution, the only delay in preparing the screen is creating graphics and signage and selecting additional accessories such as banner stands, tablecloths, tables, document holders, reception desks, lighting, and more.

Additionally, the ease of installing a portable display can help reduce I&D costs. And because signage can grow quickly, you can focus on other important things to prepare you and your employees for the big days ahead.

Colorful and customizable

The pop-up and hop-up screens offer versatility you won’t find on other screens. In particular, the possibility of printing a personalized company graphic and the color logo on the exhibitor’s fabric allows for easy customization of the booth. In addition, it is possible to order many fabric covers, each with a different company graphic or a series of product photos. It allows you to customize your trade show marketing approach to appeal to the different types of customers you serve.

Ideal for small booths 

If you know fewer teams will be at the booth, a large booth might feel odd, so opt for a smaller one. If the space is large, it will also be difficult for staff to serve all guests. Wearable displays can help solve these problems. Their compact size is perfect for small boxes.

Light

In some situations, you may want to use a portable trade show booth of a traditional trade show. Fortunately, portable displays are lightweight, allowing them to be carried in the back of a vehicle. Also, set up and take down is simple and easy for one or two members to carry out.

A portable trade show booth is also generally much lighter than custom displays. It offers many benefits for businesses looking to optimize exhibit space professionally and cost-effectively. They also offer the flexibility to quickly and easily adjust the display from one program to another. Their installation saves a lot of time, so you can focus on other important tasks that need to be done before the show starts.

At Expo Stand Services, we specialize in custom exhibitions and are a leading supplier of portable trade show booths for almost every industry. We are a portable trade show booth company that creates a custom pop-up or hop-up display for your business by printing your graphic design and full-color logo onto the display fabric. We understand the versatility and power of wearable displays, so we offer high-quality, affordable, and highly flexible options for wearable displays.