Preparing for a trade fair can be a long and complex project. Depending on your business goals, schedule, and budget, you have many options, whether you choose a fully customized stand, a rental stand, or a modular commercial stand.
How do you design a custom trade show booth?
Here are our detailed trade show exhibit booth design guidelines for 2023 to help you make your dream booth-building project a reality!
- Goals and strategy of your stand
- Find the right partner
- Focus on your brand identity
- Graphics of your stand
- All stand options
- Step by step to the state of your dreams
How do I make my tradeshow booth stand out?
With competition growing and standing more complex than ever before, you need to find an edge that will draw the crowds. Would you like to stand out and show up in the crowded sea of ​​exhibitors? Follow these tips when designing your next trade show, and you’ll make a bigger impact.
Creativity is King
Create eye-catching visuals that draw attendees in. Invest wisely in your trade fair stand and make its presentation lively and transparent. With a few creative tips, you can distinguish between sophisticated pop-up exhibitions and expensive exhibitions on a budget.
Use 3 bright colors to draw attention to your stand
Vibrant colors can create the atmosphere for your exhibition. You can make your brand instantly recognizable to visitors, and you can incorporate high-contrast colors into your design to highlight specific display elements and highlight important messages.
Create an interactive experience
One of the best ways to attract people to your booth is to give visitors the opportunity to see and learn more about your products and services. You can achieve this by immersing them in your branding through a combination of printing techniques and technologies.
Key messages should be high, low, and above the waist
Make sure all your most important messages are clearly visible by placing them more than 1 meter away. Place your company logo in different areas of the stand to reinforce your brand. Please keep your message simple and limit it to a few eye-catching headlines printed in a large, legible font so it’s easy to see from a distance.
Tell your brand’s unique story
One way to stand out at a trade show is to tell your brand’s story well. Almost every booth you see has a big headline, company logo, or branded graphic, but many fail to tell their story in a compelling way that compels potential customers to take action. Customers will never buy from you if they don’t feel like they can trust you. And until they get to know you, they’ll never feel like they can trust you.
What makes a good trade show booth?
First impressions
First impressions are primarily determined by a combination of experience and the environment in which it occurs. How important is a good first impression? Very. According to some psychological reports, it is almost impossible to overcome a bad first impression. Your trade show exhibit booth design should reflect your company’s goals for the show while leaving a memorable and positive first impression.
Open space
Open and inviting spaces make your exhibition, company, or brand stand out from the crowd. Removing barriers that keep people in and out is a great way to attract potential customers. Visitors want to feel like they can freely enter and leave the exhibit without feeling trapped.
Stand out from the crowd
You’re competing against hundreds of other companies selling the same products and services on the show floor. Design should attractively represent your company’s products. It only takes seconds to sell your brand, so clear, concise graphics that aren’t overwhelming are a must to capture the attention of potential leads. Make sure all your representatives are present, make eye contact, and invite visitors to the exhibit to discuss your goals. Be attentive and make them feel not only welcome but valued. The most important thing is to listen carefully to what the other person has to say and repeat your goals, so they know you are listening. Good customer service is memorable.
Experimental marketing
Experiential marketing is the art and science of creating memorable experiences and emotional connections with your audience. It creates excitement and brand loyalty that can influence purchasing decisions. The idea is to draw potential customers into the benefits of the products and services your company offers while providing positive incentives. Experiential marketing includes:
- Visual cues: This includes graphics, lighting, and animation. This can refer to the spatial and physical design of a room or place, such as a trade show presentation or museum exhibit.
- Audible cues: Contains sounds that can elicit a positive or negative response. Imagine waking up to the gentle chirping of birds instead of sirens.
- Haptic cues: This includes touch and tactile (vibration) responses.
- Olfactory cues: Examples could be the smell of warm cookies and the resulting positive reaction or someone’s negative reaction to, say, burnt popcorn.
How much does it cost to set up a booth at a trade show?
The most common price ranges are:
10-25 thousand dollars
Allotment from 10,000 to 25,000 gives your team lots of options! With a budget of this size, it makes more sense to rent a 10×10, 10×20 or 20×20 cabin. Some brands even rent two 10×10 cameras at a reasonable price to diversify their layout and increase their presence at trade shows.
25-50 thousand dollars
A mid-range budget offers countless options in size and dimensions. The budget in this area can offer you rental of 10×30, 20×30, 20×40, 20×50, 30×30 or 30×40 cabins.
$50,000+
A premium trade show budget allows your brand to rent and work with large screens: 30×50, 40×40, 40×50, and 50×50.
However, with the right team, it is entirely possible to create a unique rental property that reflects your image. In fact, any reputable rental company will be able to customize your rental property with special production graphics, color palettes, and design details.
At Expo Stand Services, we provide comprehensive trade show services throughout the United States. With years of experience serving customers across the country, we have turned the art of hosting trade shows into a science. We are ready to work with your brand and share our knowledge with you. We offer you a helping hand every step of the way.
From the decision for the right rental property to the 3D representation and a dedicated project manager, we accompany you throughout the entire trade fair process. We can best help your company shine.
